357 Is Your Friend!


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FIRST logo
November 10
11 a.m. ET
Steve Smiley, SmileyColor & Associates

357 Is Your Friend!

Today, brand owners require their packaging to match across multiple flexographic printers. Ordering compliant inks continues to be very difficult and it seems that when critical press workflow information—like anilox roll LPI and volume—is provided, it is often ignored.

The graphic arts industry targets standardized hue angles for all process colors. This increases the color gamut with pigments globally available. Join Steve as he hosts this Town Hall meeting featuring brand owners, printers and ink manufacturers as they discuss this ongoing issue and work towards a resolution.

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About Our Presenter

headshot Steve Smiley

Steve Smiley, SmileyColor & Associates

Steve Smiley is a 50-year veteran from print, premedia and packaging brand solutions. Steve’s previous position was managing color across all printing types, commercial, direct mail and packaging, managing print globally. Steve is a proud member of the FTA family, participating at annual FORUMs. As a brand manager, Steve has developed the tools for physical and digital standards to define common ingredients and aims across supply chain partners, along with supporting documents like ISO 12647-6 Flexographic Prints, ISO 17972-4 CxF X4 Spot Color Characterization Exchange Format and ISO 19303-1 Guidelines for Schema Writers Packaging. He is the recipient of the Holzinger Award, FTA President’s Award and the Clemson Top Cat Award. Steve has a degree in photography. In 2017, he was inducted into the FTA Hall of Fame.