pi global Director Chris Griffin Explores Packaging Design, How a Brand Evolves & Trends
At pi global, packaging isn’t simply a bag or box or pack that sits on a store shelf—It’s an integral part of a brand. Executing a brand’s vision through packaging, whether it is years in the making or just beginning, is a process of understanding the consumer and helping a brand to do the same. […]
Packaging Travels: Wrapping Up and Packing Up
When I left South Carolina four weeks ago, I would have never imagined everything that was to come. I spent the last four weeks creating and living in a world so different than my own. Sprawling cow pastures were replaced with Victorian buildings, Walmart with Tescos, slow southern accents with clipped British affections. As I […]
Packaging Travels: Translating Summertime Nostalgia
When I think of summer, I think of bright yellow potato chip bags, juice boxes covered in cartoon surfers and colorful cookie boxes. The brands of my childhood represent a special brand of American summer nostalgia. Spending early summer in London is being fitted with someone else’s nostalgia. I walk into the grocery stores here, […]
Packaging Travels: My Journey to London
The Atlanta airport is lively as fliers weave through crowds, pulling luggage frantically behind them. I sit nestled into a corner, the international gate departures panels lighting up across from me. I’m anxious and excited, a heady mixture of emotions filling me up. In just one hour, I board a plane to travel to London, […]
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