The Expanding Role of Premedia Companies in Package Prototyping
When the creators of the National Biscuit Co (Nabisco) entered American retail in the 1890s with their first branded and nationally marketed packaging—Uneeda Biscuits—they would never have imagined the kind of convoluted and expensive movement they had just started. Trillions of dollars later, packaging’s protective properties have become equally important to its “decoration.” Packaging materials […]