Fluorochemical Alternatives Enhance Press Stability & Printability
Brand owners have long recognized that consumers make choices based on visual response. Advertisers are adept at using flashy graphics, bright colors and catchy names in order to increase consumer demand. Issues that the consumer views as suboptimal, such as bland graphics or designs, can cause them to look for alternative products. This is especially […]
Sustainable Ink: Meeting Industry Standards & Consumers’ Needs
Skepticism reigns supreme when the words “sustainable” or “green” get bantered around; specific to our industry, when a package is said to be “eco-friendly” because it was printed with sustainable ink or on a recycled substrate. Research by Asia Pulp & Paper found 56 percent of U.S. consumers want more sustainable packaging and 42 percent […]
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