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Better Together: Restoring Order in the Packaging Design & Print World

The relationship between designers, printers and consumers can often emulate that of a “superhero” blockbuster movie. But who is the superhero and who will restore order? Creating the perfect match between how a design is envisioned and how that design appears in print can be challenging and grueling. But it is worth the fight to […]

Forum 2018: Using Packaging Design to Tame Consumer Behavior

There are a number of elements to consider when it comes to packaging design—consumer preference and behavior, market research and brand owner considerations are some of the biggest. How is one design chosen over another, and how can flexographers meet their clients’ expectations? Forum 2018 session “Taming Consumer Behavior Through Packaging Design,” chaired by Kevin […]

Forum 2018: Using Packaging Design to Tame Consumer Behavior

Forum 2018 Taming Consumer Behavior 1

There are a number of elements to consider when it comes to packaging design—consumer preference and behavior, market research and brand owner considerations are some of the biggest. How is one design chosen over another, and how can flexographers meet their clients’ expectations? Forum 2018 session “Taming Consumer Behavior Through Packaging Design,” chaired by Kevin […]