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International Standard Provides New Color Management System

RESTON, VA—The International Organization for Standardization (ISO) has announced the completion of the development of ISO 20677, Image technology colour management — Extensions to architecture, profile format and data structure. […]

Challenges & Solutions for Maintaining Brand Image

The Pantone Color Institute reports that 60 percent of shoppers make their selections in-store, and that more than 65 percent of all purchasing decisions involve color. Achieving color consistency remains […]