This session explores the complexities of establishing clear color and appearance standards within the packaging supply chain. Going beyond basic color proofing, it delves into the intricacies of defining color intent across multiple stakeholders and ensuring consistent results from design to production.

Join Nina and Bobby as they host experts from an ink manufacturer, a consumer packaging company, and an instrument manufacturer. These professionals will share their perspectives on the unique challenges at each stage of the process, including material variability, process controls, and communication barriers. Attendees will gain valuable insights into flexographic printing’s critical role in achieving cohesive color and appearance results within a complex system.