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Never approach problems thinking there is a “one-size-fits-all” solution. This philosophy is key to success in providing solutions for printing white ink on flexibles.

Innovation after innovation has focused on printing whiter whites for years. The story continues to this day. The goal: provide customers with the benefits of optimized white printing. Namely:

Application experts help printers optimize their workflows for white ink printing every day. How? By analyzing plate making, workflows and printed samples to help create a path forward. To find the best printed white solution, it’s essential that plate manufacturers work with customers to set goals, choose the right package, and finally, optimize the package for their workflow.

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One such manufacturer, MacDermid Graphics Solutions, has offered innovations focused on printing whiter whites since 2014, including its collaborative project with CSW Inc, launched at FTA’s FORUM 2014—Digital MWW, a plate optimized for white ink in combination with advanced screening.

We continue our innovations today. Most recently, we’ve found success with LUX ITP M, LUX ITP 60, and Digital RAVE, exposed with UV LED in combination with further advancements of surface screening.

Set Your Goals

Understanding where you are and knowing what you want to achieve is the first step. For white ink, you must decide if you want to increase opacity, improve ink coverage, improve print performance or a combination of all three.

Once you set your goal, it’s time to plan. Are there practical limitations that need to be addressed?

You must factor in the white ink dry rate for opacity and the ink film thickness you will use. These factors affect ghosting or rewetting, cost, and possible solvent limitations. Your press speed and the anilox used are also factors that make a difference in white ink printing.

The Right Package

Remember, there is no one-size-fits-all solution, so when a customer comes to a supplier with a white ink problem, the partner must work to find the best print package for that client’s needs. The print packages include the following:

Mottle and opacity are two points we measure to determine the effectiveness of a package. For mottle, we measure the density variations in a sample where white density variations down to zero are prioritized over higher density values. Opacity is calculated by the average size of the pinholes in the sample and excludes values smaller than the human eye can see.

MacDermid Graphics Solutions Carpenter Figure 1 - Combinations
Figure 1: The combinations were designed to measure mottle and opacity in white ink printing on transparent film/substrate. The mottle factor was measured using a BetaFlex flexographic plate analyzer, and the opacity was measured with a spectrophotometer over white and black tile and confirmed with an opacimeter.
All graphics courtesy of MacDermid Graphics Solutions

We’ve tried multiple combinations to optimize white ink to reduce mottle and increase opacity. To analyze our tests, we created a calculation called “The White Function.” The White Function is a calculation of mottle, or mottle and opacity.
In Figure 1, we focus on three combinations—standard, reduced mottle and a package optimized for both mottle and opacity. The goal was to find a combination with a mottle less than six and an opacity greater than 54.

Your Workflow

Continued advances in plate technology and surface screening make choosing a technology package easier, but optimizing the technologies makes them more effective.

MacDermid Graphics Solutions Carpenter Figure2
Figure 2: Test shows the production window is wider using 3X3C. For the 3x3C testing the power test is in 0.2 joule increments from 2.8 to 3.8. Plates are then made with strip tests and printed with various anilox configurations

To optimize, you must set values for the technology available, press data availability, anilox availability and their condition, and ink requirements and maintenance. After setting the optimized values, you must verify the results. To do this, you should determine the appropriate mask value and tolerance based on printed results for plate quality control.

To properly optimize the trials, you must set the correct power setting for each screening technique you would like to use. For example: Ablation power varies, depending on the screening used.

Our test shows the production window is wider using 3X3C. For the 3x3C testing, the power test is in 0.2 joule increments from 2.8 to 3.8. Plates are then made with strip tests and printed with various anilox configurations (see Figure 2).

The print samples are read for coverage, mottle and opacity using the proper analytical tools, (opacimeter, spectrophotometer, or flexographic plate analyzer). Choosing the optimized settings results in a significant quality increase in all three aspects, as shown in Figure 3.

MacDermid Graphics Solutions Carpenter Figure3
Figure 3: Choosing optimized settings results in a significant quality increase in all three aspects

As printed white screening technology has evolved, plate manufacturers, like MacDermid, have been true partners that customers depend on to transform their printed white workflow. From early plate development and screening options to today’s latest technology, we have a procedure to optimize your printed whites that will work with your workflow.

About the Author

headshot Leigh Carpenter
Leigh Carpenter is global marketing manager at MacDermid Graphics Solutions in Atlanta, GA. She has worked in the world of flexography for three years and in product and technical marketing roles for more than 15 years. Leigh earned a Bachelor of Science in visual communications technology from Bowling Green State University and a Master of Business Administration from the University of Florida.