CHICAGO, IL—SGK, a division of Matthews International Corp. and a leading global brand development, activation and deployment provider that drives brand performance, announced that Uma Kannappan, global product director, e-content and Bruce Levinson, vice president, client engagement, will present “Key Strategies for Winning at the Digital Shelf” in a webinar on Dec. 14 at 1 p.m. (ET).
As an increasing number of shoppers shift from physical stores to online shopping, brands of all sizes need to make sure that their products can be found easily online and that their product content creates the right consumer experience to incite purchase.
In “Key Strategies for Winning at the Digital Shelf,” Kannappan and Levinson will address how brands can take their digital shelf to the next level. In this webinar you’ll learn:
- How to create and refine product content that drives effective search results on retailer sites
- How to bridge the online and offline worlds with high-quality “digital packaging”
- How to convert shoppers with rich, compelling content to tell your brand story
Registrations for the Dec. 14 webinar will be accepted up until the 1 p.m. (ET) start time here.
“To thrive in today’s rapidly-changing marketplace, companies must reimagine their relationships with customers and how they sell their products,” said Uma Kannappan. “We look forward to sharing key strategies to help ensure that your brand is optimized for the digital shelf—to help attract, engage and retain customers throughout their digital journeys.”
“With the explosion of online sales, your online go-to-market strategy will determine how much of this growth potential you can claim for your brand,” said Bruce Levinson. “If your brand is relevant on the digital shelf you can increase awareness and capture a bigger slice of this growing e-commerce pie.”
Uma Kannappan brings more than 20 years of experience in developing and implementing marketing, digital and e-commerce strategies and technologies to create omnichannel customer engagement. Her experience includes working extensively with clients in various industries and sectors, including consumer products, retail and technology. Uma has also worked with industry bodies like The Consumer Goods Forum on thought leadership around how CPG manufacturers and retailers can collaborate to create mutual value, foster innovation and drive growth.
A classically trained CPG marketer with international experience, Bruce Levinson is obsessed by strategies designed to generate new consumer demand in a marketplace transformed by new possibilities. Bruce has been managing, supporting and growing many of the world’s most famous brands for more than 20 years, both as a client and an agency partner. In his current role, he consults with blue-chip CPG and retail companies to accelerate their brand growth and optimize their marketing spend.