CARLSTADT, NJ—Pantone, a provider of professional color standards and digital solutions for the design industry, announced PANTONE 16-1546 Living Coral as the Pantone Color of the Year 2019, an animating and life-affirming shade of orange with a golden undertone. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment, according to Pantone.
“Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
PANTONE 16-1546 Living Coral emits the desired, familiar and energizing aspects of color found in nature, according to Pantone. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.
“Color enhances and influences the way we experience life,” said Laurie Pressman, vice president of the Pantone Color Institute. “As a shade that affirms life through a dual role of energizing and nourishing, PANTONE 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”
In Social Media
An organic shade, Living Coral is striking in digital mediums, evoking the same inspirational feeling ignited by natural surroundings. Living Coral’s vibrancy and buoyancy captivates attention in social media and digital design.
In Fashion and Accessories
Living Coral inspires experimentation and playful expression in both men’s and women’s street and runway styles. The warm shade suggests comfort and positivity in simple color stories, but becomes more explorative and effervescent in patterns, textures and even monochrome looks. An appealing accent shade, PANTONE Living Coral provides a striking contrast across the color spectrum.
In Beauty
As a life-affirming hue that complements all skin tones, PANTONE Living Coral brings natural color to beauty in blush, eye and lip. Uninhibited, playful looks are also emboldened by Living Coral, which, as the center of a kaleidoscope of color, encourages experimentation in beauty with palettes, textures, shimmers and sheens.
In Product Design
Living Coral is naturally suited for product across all ages and genders. Materials with texture and convivial colors such as PANTONE 16-1546 Living Coral appeal to our desire for products exhibiting humanizing and heartening characteristics.
In Interior Décor and Furnishings
When used as a bold statement in settings and décor, Living Coral fosters immersive experiences such as pop-up installations and interactive spaces, tied to a playful spirit. As a color linked to tactility and human connection, PANTONE Living Coral in shag rugs, cozy blankets and lush upholsteries create a warm, comforting and nurturing feeling in the home. With its ebullient nature, PANTONE Living Coral adds a dramatic pop of color to any room setting whether in decorative accessories, tabletop, or on the wall.
In Packaging Design
Living Coral is naturally ideal for packaging applications. Warm and welcoming, this life affirming shade invites one to reach out and touch.
Tribute Portfolio
In celebration of Living Coral as the 20th Pantone Color of the Year, Pantone has partnered with Tribute Portfolio, Marriott International’s newest collection of independent and characterful hotels, to create a first-of-its-kind pop-up pantry that will allow people to experience an immersive tribute to color at select hotels around the world. Together, Tribute Portfolio and Pantone will introduce a series of interactive Pantone pantries in indie-spirited and creative communities around the world, beginning at Art Basel Miami at the Royal Palm South Beach Miami Resort and then traveling to The Alida Hotel in Savannah, Georgia and The Slaak Rotterdam, in The Netherlands next year.
Adobe Stock
For the second year in a row, Pantone has partnered with Adobe Stock to offer a curated Color of the Year collection to inspire and assist the creative community. Living Coral illustrates a natural, yet dynamic and energizing tone that is perfect for designers across verticals looking to energize and enliven creative elements with a softer edge, according to Pantone.
Material ConneXion
Pantone has partnered with Material ConneXion, a global materials and innovation consultancy. By working with Material ConneXion, designers and suppliers can source the solutions that will meet consumer demands and deliver on their design vision while also supporting their business.
Limited Edition Pantone Color of Year 2019 Guides
In celebration of the 20th anniversary of the Pantone Color of the Year announcement, special collections of Pantone formula guides and fashion, home and interiors color guides will be available for a limited time. Guides will feature commemorative Color of the Year covers, information on the 2019 selection and history of past Colors of the Year enclosed within the guide.
Pantone Color of the Year 2019 formula guides ($160) for graphic, print and packaging designers and fashion, home and interiors color guides ($205) for fashion and product designers, are available in limited quantities from Pantone’s website and through authorized distributors worldwide.
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