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MENTOR, OHAvery Dennison Label and Packaging Materials is adding six new facestocks to its wine and spirits portfolio, designed to help winemakers tell their brand’s unique story in booth A439 at the 2020 Unified Wine & Grape Symposium in Sacramento, CA, Feb. 5-6.

“Labeling technology must work harder than ever for the winemaker and retailer, and these new Avery Dennison collections go beyond helping a bottle stand out on the shelf,” said Vanita Marzette, senior product manager – Wine and Spirits, Avery Dennison. “Whether it’s telling a wine’s sustainability story, employing technology to directly engage with consumers, or ensuring a wine’s validity, labels can serve a variety of needs for the winemaker, retailer and end user.”

Avery Dennison’s new offerings are unique in that they not only deliver a high-end experience via a premium look, finish and feel that provide shelf appeal—they are also manufactured from sustainable materials, which more and more consumers demand, according to Avery Dennison research.

Avery Dennison’s six new high-end facestocks are made with renewable or responsibly sourced materials and include:

Also featured will be Avery Dennison’s NFC (near field communication) technology for wine label consumer engagement. Avery Dennison will share more about how NFC technology also enables a brand to share interactive, augmented reality experiences directly with consumers. This technology allows labels to share messaging, coupons, ads, special offers or educational information.

Avery Dennison’s North American Wine & Spirits Portfolio contains more than 150 label constructions featuring an expansive selection of unique facestocks and high-performing adhesives. The portfolio has been designed to provide brand owners and designers the outstanding shelf appeal and functionality needed for wine and spirits applications.