ZURICH, Switzerland—Amcor has introduced a proprietary system for developing bespoke, dimensional and recyclable closures that demand attention and elevate the world’s most exclusive wine and spirits brands, according to the company.
Amcor’s ShapeArt offers an innovative way for brands to set themselves apart—both in bars and on retail shelves. The closures’ distinctive customized shapes make a powerful impression on consumers, reported Amcor.
While introducing ShapeArt to its product range, Amcor is also offering a comprehensive ShapeArt service.
“Our ShapeArt process enables producers to work alongside dedicated experts through every phase of design and production,” explained Amcor Capsules General Manager Nicolas Freynet. “This not only speeds production, it also ensures customers receive the quality products and engineering support offered by Amcor.”
The Amcor team helps brand owners navigate ShapeArt’s extensive printing and finishing options and engineer the architectural features of their custom closure. This collaboration includes testing the final product on their bottling lines. Where bottling line modifications are required to accommodate the new closures, Amcor’s technical service team advises on equipment and reconfiguring processes.
The result is a bespoke and recyclable aluminum closure that captures the eye, sparks interest and creates a compelling first impression, according to Amcor.
Amcor will launch ShapeArt at the Unified Wine and Grape Symposium in Sacramento, CA, on Feb. 5 in the Amcor booth (#A401).
An online preview of ShapeArt is available now.