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NEENAH, WIOutlook Group based in Neenah, WI is a leading provider of packaging and printing solutions, and it is very unique in that it has four business segments under one roof. Outlook Group is a printer of labels, flexible packaging, folding cartons and other paperboard products, and it brings it all together in a service model as a contract packager. Outlook Group serves a wide array of markets including personal care, consumer health care, food and beverage, and consumer products.
In its label printing segment, Outlook Group produces millions of labels a year on their flexographic label presses and added the Domino N610i digital UV inkjet as its first digital label press.

“Initially when we brought the Domino unit in, we used it to take some of the short run business off of our long-run presses. Today, we’re using the Domino technology across multiple industries, really learning more and more about what we can do with the technology. One of the things that digital printing is allowing us to do is to address a broader group of clients. With shorter run equipment and the higher speeds that Domino provides, we are able to play in new markets and attract new customers… and we marry that up under a G7 Master Printer environment, so it all looks and feels the same. It also allowed us to address lead time issues with our customers. With the Domino we can just move over there quickly and print, and within hours have the product on its way to the customer. This Domino technology allows us to do a lot of things for our customers that we couldn’t do previously,” said Kevin Hayes, executive vice president, Outlook Group.

And it’s not just the EVP who is excited about what the Domino N610i brings to their business. From the plant manager to lean manager to market and business development managers, the Domino digital technology is helping Outlook Group’s internal efficiencies while providing customers what they want.

While this is Outlook Group’s first digital label press, this is not its first experience with digital printing. Outlook Group and Domino have had a great business partnership for several years, most recently and currently with the Domino K600i digital UV inkjet printer integrated onto a flexo label press at Outlook Group, which adds variable data to its flexo-printed labels. The K600i and N610i are based on the exact same technology (iTech features), so the N610i was a natural progression for Outlook Group in taking the next step in digital printing. Now, Outlook Group has the capability to choose which label jobs to print flexo, and which ones to print 100 percent digitally.

“At Outlook Group, our mission is to save our customers time by finding solutions that are efficient, innovative, and sustainable. Domino helps us with that, they’ve been helping us for 12 years and will continue to do so in the future, adds Hayes.”