Bobst Announces New Organizational Structure

MEX, Switzerland—As the role of packaging is rapidly evolving, Bobst is building a new company structure to better serve the future for its customers. The new organization, effective as of Jan. 1, 2021, will be more customer centric, easier to reach and more agile to deliver novelties.

The new industry vision revealed by Bobst in June 2020 offers a profound transformation for the packaging industry, according to the company. The connectivity, digitalization, automation and sustainability required to answer the needs of brand owners, printers and converters will be driven by two new business units.

The newly created printing and converting business unit (previously sheetfed and web fed) led by Stephan März will develop products and solutions. Each product will be developed with an entrepreneurial spirit to better address clients’ and industry needs, delivering faster innovation, improving quality and ultimately increasing customer satisfaction, according to Bobst.

The services and performance business unit (former BU services) led by Julien Laran continues to provide services to maximize production uptime and to increase the overall performance of converters’ sites. The Internet of Things will enable converters to make fact-based decisions and optimize their entire production floor. Bobst Connect will take a more central role to support clients.

These two business units will rely on a more simplified, agile and easy-to-reach sales organization. Both identical sales organizations (per geographies and per industry) will serve clients across the labels, flexible packaging, folding carton and corrugated board industries. More synergies between machines and services will enable new business models.

Raphaël Indermühle will lead the printing and converting sales organization and Christian Falk the services and performance sales organization. Both organizations will be operational as of Jan. 1, 2021.

Discover below the eight newly created regions and their respective regional business directors:

Geographies	Printing & Converting	Services & Performance
North America & Latin America	Emilio Corti	Alex Gigon
France, Spain, Portugal, Italy, Greece	Carlos Santos	Massimiliano Manara
Germany, Austria, Switzerland	Pascal Perruchoud	Dirk Corsten – Didier Mermod
UK & Ireland, Scandinavia, Benelux	Craig Moran	Neil Jones
Russia & Central Europe	Libor Panus	Robert Jurkiewicz
Great Middle East, Africa, Turkey, Iran	Eric Pavone	Jean Chavanne
South East Asia, Korea, Japan	Sebastien Geffrault	Michael Berger
China & India	Raphaël Indermühle – Interim	Christian Falk – Interim

Bobst says its entrepreneurial spirit within the business units and across the eight geographies worldwide will help the company to shape the future of the packaging world. Decisions will be made faster. Processes will be simplified. Cultural diversity will be reinforced, and customer proximity will be increased.