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Defining, Aligning & Applying Them in Real-Time Production of the Forum 2018 Print Project

Forum 2018 logoThis is the fourth installment in a series of articles chronicling the wide web, flexible packaging pouch job at the center of the Forum 2018 FIRST in Motion session. Other articles in the series include:

FTA members can watch the video presentations from Forum 2018 by visiting MemberConnect.

Utilizing Flexographic Image Reproduction Specifications & Tolerances (FIRST) workflow alongside modern ISO protocols, Forum 2018’s “FIRST in Motion” project stressed communication across supply chain partners and utilized multiple new standards created for our industry—that is, the package printing industry.

All the actors in the supply chain were clearly defined:

Customer aims of ISO 15339-2 CRPC-6.
Chart courtesy of Color Logic’s ColorAnt report

Standards & Their Users

That said, standards that specifically govern exact steps in the process were utilized as appropriate by our project’s brand development team, graphic designer and prepress service provider, and printer.

Specifically, the brand owner, designer, prepress technicians and printer alike embraced and abided by:

This ColorThink chart shows the press aligns very well with CRPC-6; it’s just a little short on the violet corner. This appears to be the effect of magenta being slightly too yellow and reducing the gamut in violets. The dots represent the press profile and the outer polygon is ISO 15339 CRPC-6.
Chart courtesy of ColorThink by Chromix

Brand Owners

As the brand owners, Mark and Joe needed to determine the final package format and dimensions, color agreement and define brand colors with spectral reflectance. Printing was to be done wide web, with optimization and characterization. Spectral color was defined per ISO 15339.

The CRPC-6 ICC profile was used for the CMYK portion of the imagery. They also aligned on an FTA Red and FTA Blue using a Pantone guidebook, then defined the workflow to use 0/45 spectrophotometers at all locations and M0 measurement, to align with all parties’ software limitations.

The brand owners were responsible to deliver and use:

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