Menasha Wins 16 Design of the Times Awards, Marketing Director Jill Andersen Named to 2016 Women in Excellence Class

NEENAH, WI—Menasha, one of the industry’s largest independent, retail focused packaging and merchandising solutions provider, was recognized with 16 Design of the Times (DOT) awards by the Path to Purchase Institute (P2PI). And Jill Andersen, its director of marketing, was named to the 2016 class of Women of Excellence by Path to Purchase Institute (P2PI).

DOT recognizes the most effective and innovative in store activations, retail displays, and marketing campaigns throughout the year. This year, there were nearly 300 entrants in eight retail channels including consumer electronics, convenience, drug, home centers/hardware, mass merchandise, specialty, sporting goods and supermarket/grocery stores.

Menasha took home awards in four of the categories: convenience, drug, mass merchandisers and supermarket/grocery. A total of 135 entries won an award at this year’s competition.

“Being chosen for multiple DOT awards at the Path to Purchase Expo (P2PX) is a tremendous honor,” Dennis Bonn, Menasha vice president of marketing, said. “Being recognized for the second year in a row with a platinum distinction shows the impact we’ve made in our industry through hard work and continuous innovation.”

Final judging to name bronze, silver, gold, platinum, and “Best of the Times” awards took place Tuesday, Sept. 20, during the P2PX at the Donald E. Stephens Convention Center in Chicago. Winners were announced at the DOT reception and ceremony the following day.

Menasha’s 2016 award-winning designs include:

Platinum

• General Mills Old El Paso Publix Full Pallet – Supermarket/Grocery

Gold

• Kellogg’s Big Game Helmet – Mass Merchandisers
• Kellogg’s Snack Up for Summer – Mass Merchandisers
• Kellogg’s Milk Carton Display – Supermarket/Grocery
• Kellogg’s Toaster Display – Supermarket/Grocery
• General Mills Old El Paso Publix Full Pallet – Supermarket/Grocery

Silver

• Gillette Fusion ProShield Family – Drug Category
• Mondelez Catch Them While You Can – Menasha was a co-entrant – Convenience
• Mondelez Teddy Grahams Hutch – Menasha was a co-entrant – Supermarket/Grocery
• Hershey Kisses Deluxe Floorstand – Supermarket/Grocery

Bronze

• Rimmel Wonder’Lash Lift Me Up – Drug
• Rimmel XX-Treme Mascara Launch – Drug
• Compeed Footcare Company – Drug
• No7 Boots Étagère – Drug
• Coppertone Endcap – Mass Merchandisers
• Johnson & Johnson Launch of Rhinocort: Rx-to-OTC Switch – Menasha was a co-entrant – Mass Merchandisers

The Design of the Times contest has been in effect for more than 20 years and has recognized hundreds of leading brands, retailers, agencies, and P.O.P. and packaging design firms. Menasha has also taken home DOT awards in previous years.

Jill Andersen Named To Women of Excellence

Additionally, Menasha Director of Marketing Jill Andersen has been named to the 2016 class of Women of Excellence by Path to Purchase Institute (P2PI) along with a group of deserving women, recognized for their leadership, knowledge and influence in retail.

Jill has worked in the retail merchandising industry for more than 20 years, with 15 of those years spent at Menasha, a leading merchandising and packaging company focused on optimizing the retail supply chain. As director of marketing, her focus within the company involves brand development and management, strategic planning, and marketing communications.

During her time in the industry, she has seen the development and evolution of shopper marketing and the importance of getting it “right” in store. Prior to joining Menasha, Jill spent time on the consumer products side of the industry, focusing on product development and product marketing within the housewares industry.

“Being recognized by P2PI among many deserving and successful women is a huge honor,” Jill said. “I’m thankful for the platform and opportunities Menasha has given me to grow professionally and make an impact in the field that I love.”

A special reception was held in honor of this year’s honorees at the 2016 Path to Purchase Expo (P2PX) on Wednesday, Sept. 21 at the Donald E. Stephens Convention Center in Chicago.