Shrink Sleeve Software Is Making Design Simpler

New Shrink Sleeve Software Provides 3-D Visuals, Predict Distortion There are a number of research papers that all lead to the prediction the global value of shrink sleeves produced will be in excess of $10 billion by 2020. Brand owners are drawn to shrink sleeves because they allow their products to stand out on grocery … Continued

Shrink Sleeve Software Is Making Design Simpler

New Shrink Sleeve Software Provides 3-D Visuals, Predict Distortion There are a number of research papers that all lead to the prediction the global value of shrink sleeves produced will be in excess of $10 billion by 2020. Brand owners are drawn to shrink sleeves because they allow their products to stand out on grocery … Continued

At the Center of It All: FLEXO Magazine’s 2016 Year in Review

Robert Moran & Brad Pareso If you considered yourself a practitioner of flexography in 2016, chances are you went to one of the many industry events this year. With Forum & INFO*FLEX coming early in March, followed by drupa in May and June, Labelexpo Americas in September and Fall Conference in October, if you weren’t … Continued

Printing in Color: Optimizing the Print Sequence for Expanded Gamut

Liam O’Hara, Bobby Congdon & Brad Gasque Expanded gamut (EG) offers printers the opportunity to reduce their reliance on spot color formulations to achieve the brand color demands of CPCs. Today’s packaging often employs 4-color process printing for photographic elements in a package’s design and the use of spot colors for high chroma, high impact … Continued

Following FIRST: Applying Methodology to Plate Making

Andy Kannurpatti & Brad Taylor Ask any plate maker for their top three issues in the plateroom and you will get the following, in their order of preference: fulfill the day’s production needs, eliminate rework and quality issues, and enable the pressroom to deliver consistent print results. At a high level, these make sense, as … Continued

Fall Conference 2016: Ready, Set, Print

Flexographers know well the speed of change the industry has seen in the last decade, and if drupa is any indication, that pace shows no sign of relenting. The only thing to do, then, is amass as much knowledge about what’s available today and get ready for what’s coming down the road. That is the … Continued

Packaging That Targets Our Senses

Helen Rallis In today’s busy world, where people are being stretched for time and are always on the go, it may come as no surprise that 76 percent to 82 percent of all shoppers make in store decisions when purchasing products. According to a 2014 study by A.R.E. | POPAI, the New Association, 62 percent … Continued

Matching Anilox Roll & Application: How to Choose & Specify Wisely

Back in the “old days”—when printed graphics were less complex, when quality and consistency standards were less stringent, and Delta E reminded people more of an airline and a concourse rather than a color difference—specifying an anilox roll was relatively simple. Whether it be from empirical testing or experience through the school of hard knocks, … Continued