BASF Announces Colors & Effects Pigments Brand
LUDWIGSHAFEN, Germany & SOUTHFIELD, MI—BASF announced the launch of its Colors & Effects brand, bundling BASF’s global pigments business. The new brand encompasses BASF’s distinct colorants and effect pigments portfolio, and serves customers across five key industries, including printing, coatings, plastics, cosmetics and agriculture. “To continue to grow and develop their businesses, our customers need a … Continued
You must be logged in to post a comment.