Industry News

DuPont Targets Brand Managers with Flexo Quality Campaign

WILMINGTON, DE--DuPont Packaging Graphics is taking a new approach and reaching a broader audience to raise awareness about its new DuPont Cyrel Performance Plates for flexible package printing. The new plates are specifically designed to deliver stronger shelf impact, vibrant colors and global brand consistency to benefit brand managers representing consumer packaged goods (CPG) companies worldwide. Because flexographic printing with the new plates is additionally associated with speed, productivity and sustainability, CPGs can also expect faster turnaround times, more cost-effective package printing, and help meeting green manufacturing guidelines.

“Powerful packaging means stronger sales for consumer brands,” said John Chrosniak, global business director, DuPont Packaging Graphics. “Flexographic printing, enabled by today’s superior new plate technology, is capable of outstanding print quality that delivers the kinds of colors consumers can’t resist. DuPont is reaching out beyond its direct customer base of printing trade shops and converters to help CPGs see the difference for themselves and to date, the campaign has been very well received.”

Creating strong visual impact for a brand can have significant influence on its acceptance. Industry experts suggest that consumers consider a product’s packaging almost as important as the brand itself. It has been reported that 64 percent of consumers will often buy a product off the shelf without any prior knowledge of it, suggesting that the quality and consistency of the package printing is vital from the point of creating initial purchase appeal to encouraging trial, from influencing repeat purchases to building brand loyalty long term.

DuPont Cyrel Performance Plates can be used to achieve exceptional print quality and outstanding shelf impact for CPGs in a range of applications including flexible packaging, tags and labels, and carrier bags. They can reduce the environmental impact of printing and enable improvements in productivity—from improving press up-time to reducing start-up waste. Print samples and demonstrations are available to CPGs on request.