Industry News

Boushie Brings CRM Experience to Anderson & Vreeland

BRYAN, OH--Meg Boushie has been named Salesforce.com/Marketing Administrator for Anderson & Vreeland, Inc., the leading manufacturer and distributor of flexographic plate processing equipment and materials. Her appointment was announced by Dave Miller, creative director.

In her new position, Boushie will further develop integrated email campaigns and messaging that inform the flexographic marketplace of emerging technologies and solutions that improve performance and lower cost. Additional responsibilities include the enterprise-wide training of all Anderson & Vreeland staff to fully utilize the dynamic features of our CRM (Customer Relationship Management) that improve client experiences by offering specific solutions to individual customer needs.

“Meg’s working knowledge of our CRM (Salesforce.com) combined with her marketing experience will bring tremendous value to our organization and our customers,” said Miller.  “Companies value content development that provides unique solutions tailored for their specific requirements.”

Boushie graduated Magna Cum Laude from Northwestern University with a degree in Communication Studies. She previously worked as Project Manager for Solutions Integration Companies, and was a writer and contributor to various magazines and media outlets.