Industry News

Prestige-Pak Orders AVT's SpectraLab

Hod-Hasharon, Israel – Prestige-Pak, a leading wide-web flexographic printer located in Fond du Lac, Wisconsin, has purchased a SpectraLab on-press color measurement system from Advanced Vision Technology (AVT), the world leader in print process control, quality assurance and color control for the packaging, labels, folding cartons and commercial print markets.


Prestige-Pak serves the flexographic printing and laminating needs of the snack food, confectionary, bakery, medical, pet food and dry goods industries. They will place SpectraLab as an add-on module on one of two PrintVision/Jupiter Automatic Inspection Systems that were installed on their flexographic presses in 2009 and 2010.


SpectraLab is the only ISO compliant spectrophotometer available on the market for the on press, in-line measurement of absolute color and density values of color critical packaging. It is an extremely robust, ground breaking device that provides a true spectrophotometer measurement of the printed colors on virtually all flexible substrates.


Vince Kuber, president, Prestige-Pak commented: “We went with AVT because we are familiar with them and are very happy with our customer service experience. In addition we didn’t need to reinvent the wheel because SpectraLab is naturally integrated with our existing systems from AVT. Our expectations are increased quality and productivity as well as being able to provide added value to our clients.”
Commenting on the sale, Amir Dekel, Corporate VP Marketing of AVT said: “For AVT to be recognized by one of the leading flexographic printing companies in the United States is important for our company. It is confirmation that our SpectraLab state-of-the-art technology is of the highest standards of the industry. AVT’s SpectraLab will guarantee that Prestige-Pak’s flexible packaging output will deliver real added value to their clients.”


The spectro measures colors and reports them during run-time by the Jupiter system on press-side displays. It is comprised of a Spectral Measurement Unit (SMU) that measures in conformance with the recognized ISO standards for graphic arts color measurement devices (including ISO 13655 and ISO 5.3). SpectraLab is truly unique in being the only spectrophotometer available to packaging printers for on-press measurement of printed colors.


One of the advantages of the device is that it responds to the increasing end customers’ quality requirements of today and the future. Today’s consumer product companies are global and sell similar products worldwide. They require consistent color quality for these products. The colors of each specific product need to be consistent within all printing plants throughout the world wherever the product is packaged and sold. This quality capability is critical for proper branding by consumer product companies to their end users who are constantly more globally transit.


The device provides a significant value to press operators in which they can specifically ‘print to the target Lab numbers’ supplied by the system, instead of the subjective comparable quality. In addition, the system is completely intuitive for production personnel. Ready access to a wealth of highly accurate run-time color measurements will be a ‘game changer’ for process control and quality control.


For more information, visit www.avt-inc.com.