Industry News

Vertis Communications Custom Packaging Boosts Quality

BALTIMORE, MDVertis Communications, a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, recently announced the installation of new technology in its Irving, TX, facility. Vertis is augmenting its current platemaking solutions through the addition of a Kodak FLEXCEL NX Digital Flexographic Platemaking System to produce high-quality printing plates for flexible packaging printers and brand owners.

Advanced functionality of the FLEXCEL NX System will enable Vertis, an established leader in flexographic platemaking, to offer its packaging customers advantages that extend beyond the boundaries of traditional flexo printing. Consumer packaged goods companies and packaging converters will realize a number of benefits from the system, including:

· Quality: Consistent brand representation through true one-to-one reproduction of images from file to plate, higher print densities, better print contrast and cleaner tones;

· Efficiency: Competitive positioning and speed-to-market through reduced file prep time and faster set-up;

· Value: Reduced production costs thanks to more durable, extended-life plates capable of longer runs;

· Sustainability: Driven by reduction in production waste and overall reduction in total number of plates used.

“Consumer awareness is hard currency in the marketing world, and major consumer brands that turn to Vertis for support expect advanced packaging and marketing solutions that position them prominently in a crowded marketplace,” said Jerry Sokol, interim president & chief executive officer and chief financial officer for Vertis.”Our investment in Kodak’s FLEXCEL NX System demonstrates Vertis’ commitment to providing our clients a distinct competitive edge through superior package design they can deliver quickly and efficiently.”